Two things are involved in business, they are production and marketing.
Well, Apple had pretty much strategies on how to get their business going and at the same time trying byto make their products available in various sizes and form factors.
The new iPhone 12 smartphones is a good example, Apple phones hit the market in a very huge way than we can imagine, their event alone is enough to convince customers to get the product without hesitation.
That's another good strategy they use which kind of makes marketing very pleasant for them.They spend alot of time in creating their products ,well that's Apple for you.
The iPhones are very good with good specifications too ,we have no doubt that it will be among the best very soon.
Psalm 148:13
Let them praise the name of the LORD, for his name alone is exalted; his glory is above earth and heaven.
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